Privacy Policy

Last updated: 14 November 2026

1. About this policy

This Privacy Policy explains how Lavender Rockson (“Lavender”, “I”, “me” or “my”) collects, uses and protects your personal information when you visit www.lavenderrockson.com (the “Website”) or get in touch with me.

I am the data controller of your personal information. I handle it in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations.

Please read this policy to understand how your information is used. If you have any questions, you can contact me at lavender@generationevolve.co.uk.

2. Information I collect

Information you give me

  • Contact form: your name, email address, the subject of your enquiry and your message, plus any contact preferences you choose to share.

  • Waiting list: your name, email address and the updates you would like to receive (for example, book news or workshop news). The waiting list is managed through Google Forms.

  • Emails and other messages: any information you choose to include when you contact me directly.

Information collected automatically
 When you visit the Website, some information about your device and visit is collected automatically, such as your browser type, IP address, time zone, the pages you view, how you reached the Website and how you interact with it. This is collected through cookies, Hostinger’s built-in analytics and, if you agree, Google Analytics.

You can browse the Website without telling me who you are. If you choose not to share your details, you may not be able to use some features, such as the contact form or the waiting list.

3. How and why I use your information

The law requires me to have a valid reason (a “lawful basis”) for using your personal information. I use your information for the following purposes:

  • Replying to your enquiries and messages. Lawful basis: legitimate interests (responding to people who contact me).

  • Sending you updates about my book and workshops. Lawful basis: consent, which you can withdraw at any time.

  • Understanding how the Website is used through Hostinger’s analytics, so that I can improve it. Lawful basis: legitimate interests.

  • Understanding how the Website is used through Google Analytics. Lawful basis: consent, given through the cookie banner.

  • Keeping the Website secure and preventing misuse. Lawful basis: legitimate interests.

  • Meeting my legal obligations. Lawful basis: legal obligation.

I do not use automated decision-making or profiling, and I will never sell your personal information.

4. Waiting list and email updates

If you join the waiting list, I will only email you about the updates you have signed up for. Every email will include a simple way to unsubscribe. You can also withdraw your consent at any time by emailing me.

5. Cookies and analytics

This Website uses a small number of cookies.

  • Required cookies are needed for the Website to work and do not need your consent.

  • Hostinger analytics are used only to produce overall statistics about how the Website is used, such as the number of visitors and popular pages, so that I can improve it. This information is used in aggregate and does not identify individual visitors.

  • Google Analytics helps me understand in more detail how visitors find and use the Website. Google Analytics cookies are only set if you agree to them through the cookie banner. Google may process this information in line with its own privacy policy, which you can read at policies.google.com/privacy.

You can accept, decline or change your cookie choices at any time through the cookie settings on the Website or your browser settings.

6. Who I share your information with

I only share your information with trusted service providers who help me run the Website and my work, and only as far as necessary:

  • Hostinger: Website hosting, contact form and analytics.

  • Google: the waiting list (Google Forms), storage of related responses, and Google Analytics.

  • My email provider: sending and receiving emails.

These providers process information on my behalf and are required to keep it secure. I may also share information if the law requires me to, as explained in section 11.

7. International transfers

Some of my service providers, including Google, may store or process information outside the UK, including in the European Economic Area and the United States. Where this happens, I make sure appropriate safeguards are in place, such as UK adequacy regulations or approved contractual protections.

8. How long I keep your information

I only keep your information for as long as I need it for the purpose it was collected, or as required by law. Waiting list details are kept until you unsubscribe, and Google Analytics data for up to 14 months. After this, your information is securely deleted.

9. Your rights

Under data protection law, you have the right to:

  • be informed about how your information is used;

  • access the personal information I hold about you;

  • have inaccurate information corrected;

  • have your information deleted;

  • restrict how your information is used;

  • object to how your information is used;

  • receive your information in a portable format;

  • withdraw your consent at any time, where I rely on consent.

To use any of these rights, please email me at lavender@generationevolve.co.uk. I will respond within one month. If your request is complex, I may need longer and will let you know. If I need more information to understand your request, I will ask you, and the time limit will pause until I receive it.

10. Young people

I am passionate about supporting young people, and some visitors to this Website may be under 18. I take extra care with young people’s information and only use it for the purpose it was shared for.

11. Legal disclosure

I may disclose your information if I am required or permitted to do so by law, for example to comply with a court order or other legal requirement, or where I believe in good faith that disclosure is necessary to protect my rights, protect your safety or the safety of others, investigate fraud, or respond to a request from a public authority.

12. Information security

I take appropriate technical and organisational steps to protect your personal information from unauthorised access, use, change or disclosure. However, no transmission of information over the internet can be guaranteed to be completely secure.

13. Links to other websites

This Website may contain links to other websites, including those of projects I am involved with. I am not responsible for the privacy practices of other websites, and I encourage you to read their privacy policies when you visit them.

14. Making a complaint

If you are unhappy with how I have handled your personal information, please contact me first at lavender@generationevolve.co.uk with “Data protection complaint” in the subject line. I will:

  • acknowledge your complaint within 30 days;

  • look into it without undue delay; and

  • let you know the outcome.

15. Changes to this policy

I may update this policy from time to time. Any changes will be posted on this page with an updated date at the top.

16. Contact

If you have any questions about this policy or how your personal information is used, please contact:

Lavender Rockson
 Email: lavender@generationevolve.co.uk